Best of all, if after reading an e book, you buy a paper version of likeable social media. Author dave kerpen answers the question about social medias business value on the very first page. Our blog is uptodate with the latest tips, tricks, and inspiration from the smartest team in social. However, these tools change quickly, and the reader should check the companys site and read current policies and guidelines related to the tools in case changes and updates have been made since the time of printing. There are so many books that concentrate on what you should do on facebook or other social media, but not many goes deep into the point that how to actually do it. Likeable social media book summary norwich business. If youre new to social media, likeable social media is a good introduction. Access a free summary of likeable social media, by dave kerpen and 20,000 other business, leadership and nonfiction books on getabstract. How to use social media to market your book ny book editors. Mar 19, 2015 likeable social media, revised and expanded. Likeable social media, revised and expanded by dave kerpen. Does it feel like every brand is going viral but yours. If youre not in the social media marketing game, youre not in the game at all.
Likeable social media helps you harness the power of wordofmouth marketing to transform your business. How to delight your customers, create an irresistible. Dave kerpen is a personal friend of mine whom ive got connected to thanks to social media. His groundbreaking bestseller likeable social media changed the way businesses interact with their customers on a daily basis. Now its time to get started marketing your book on social media. His other books include likeable business, likeable.
Kerpen is the cofounder with his wife caroline kerpen and ceo of likeable media, a social media marketing firm founded in 2006 and based in new york city. With over one billion users, facebook is a nobrainer part of your marketing strategy. Dave kerpen is a new york times bestselling author, serial entrepreneur, and global keynote speaker. Social media tools discussed in this book were current at the time of printing. How to delight your customers, create an irresistible brand and be generally amazing on facebook and other social networks. I was reminded of this after reading dave kerpens likeable social media. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks by dave kerpen and a great selection of related books, art and collectibles available now at. Learned a lot about paid media, also great on resume for social. Feb 14, 2019 likeable social media shows you how to. He begins the book by telling the story of waiting in the checkin line at the trendiest hotel in las vegas. The fastest way to contact me for more free business advice is on facebook. This book is an incredible resource for my company, and really helped me, as a ceo, create action items for exactly what to do next to get started. The title of the book, after all, talks about being likeable which accurately connotes how to use social media to shape the image of your brand in customers eyes, not how to hard sell them through advertising.
The book quickly climbed the charts of the new york times and usa today to become a national bestseller. He begins early in the book by sharing an analogy about. Dave kerpen reveals the remarkable returns youll get when you gain the trust of your customers and stakeholders. Likeable social media pdf by dave kerpen bookspdf4free. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands. You should always include a bio on your amazon author page. I wrote a new edition of likeable social media so everyone has the ability to transform their business and effectively provide value using todays. Likeable business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success.
Likeable social media agency digital marketing firm. The secret to successful wordofmouth marketing on the social web is easy. My secret to success in business and in life is simple. More than three billion people are now on social media. Have you listened to any of christopher princes other performances.
What is the most important element of a facebook ad. Likeable social media dave kerpen soundview summary. In likeable social media, dave kerpen reveals the secrets to building a brands popularity by being authentic, engaging, and transparent on facebook and other social media sites. Feb 14, 20 likeable social media in todays world social media drives everything. What other book might you compare likeable social media to, and why. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1800flowers and cumberland farms. A friends recommendation is more powerful than any advertisement. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentas. Likeable local is a software and service solution used by hundreds of marketing agencies to profitably manage their clients social media. The new york times and usa today bestsellerupdated with todays hottest sites.
Kerpen first received media attention in the boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional sporting events. Nov 09, 2019 download likeable social media pdf by dave kerpen published on 6 may 2011. The book is heavily facebookoriented, although most of the other networks are at least mentioned in the appendix. Harness the power of social media to attract new customers and transform your business. However, these tools change quickly, and the reader should check the companys site and read current policies and guidelines related to the tools in case changes and updates have. Download this book from bookspdf4free in pdf format to read it on any device. He is also the author of the book, likeable social media. Download likeable social media pdf by dave kerpen published on 6 may 2011. About is a free web service that delivers books in pdf format to all the users without any restrictions. As the subtitle might convey, dave has a lot to say about how to do social media right. The first time straight throughthen taking notes the second time.
We will provide summary for the books so that you can read more than 3 books in one hour. When you take on this responsibility, its important to keep in mind what you think might be common sense, isnt after all. This book will teach you how to make that change for your entire business. How to quickly propel your business beyond the competition social media teaches businesses how to be nicer to people. Aug 07, 2011 if the jury is still out on social media in your mind, then i recommend you read likeable social media. Dave kerpen is the ceo of likeable media and one of only 48 facebook preferred developer consultants. Likeable social media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.
Review the key ideas in the book likeable social media by dave kerpen in a condensed soundview executive book summary. Michael stelzner, ceo of social media examiner and author of launch. If youre been on social media for a while, this book may help you develop a more effective strategy. The best books to improve your online branding and social. Dave starts every chapter by sharing his personal experience as well as experience fro people around him. The book is written to be engaging for all levels of expertise in social media and id highly recommend to anyone from the pros looking to spark some creative ideas or explore best practices to beginners looking to capitalize on this emerging communications medium. Engage customers and crowdsource innovation online create content that resonates with consumers and provides value integrate social media into the entire customer experience effectively deal with criticism and negative feedback on social media grow your audience across social channels. Dave kerpen is ceo of likeable media, a social media and wordofmouth marketing firm, which was included in the inc 500 fastestgrowing private companies in the united states for both 2011 and 2012. Likeable social mediahow to delight your customers and create an irresistible brand by dave kerpen. May 06, 2011 if youre new to social media, likeable social media is a good introduction. These books will show you how to up your social media game. Hi im douglas burdett, host of the marketing book podcast and id like to tell you about the book, likeable social media, revised and. What other book might you compare likeable social media to and why. Carry this or a modified bio over to all of your social platforms, especially amazon.
Includes access to 3 exclusive ebooks for hardcover readers only. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks. In 2011, our chairman dave kerpen published likeable social media. Kerpens first book was a ny times bestseller, likeable social media. There are so many books that concentrate on what you should do on facebook or other social media, but not many goes deep into. I recommend this book for anyone interested in social media and in particular for small and medium businesses and business owners. Likeable is a social first digital marketing agency located in the heart of new york city. Read the book on paper it is quite a powerful experience. According to dave kerpen in likeable social media, marketingheavy messages work the best in providing value to your target audience. Likeable social media, third edition audiobook by dave. From one of the worlds leading figures in the world of social media marketing, likeable social media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement. Before launching a social advertising campaign its best to have.
Marketing book podcast interview with dave kerpen of likeable social media, revised and expanded. Jun 25, 2015 kerpens list of accomplishments is a pretty lengthy one most notably including his bestselling book, likeable social media, leading likeable media and likeable local. Engage customers and crowdsource innovation online create content that resonates with consumers and provides value integrate social media into the entire customer experience effectively deal with criticism and negative feedback on social media grow your audience across social channels, and much more. In my day job, im the founder and ceo of likeable local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of likeable media, an awardwinning social media and content marketing firm. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks 9780071762342 by kerpen, dave and a great selection of similar new, used and collectible books available now at great prices. An icon in the shape of a persons head and shoulders. Likeable social media is the book that will teach you how to delight your customers and create an irresistible brand. In todays social media world, it literally pays to be likeable.
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